As a creative strategist, art and culture storyteller, and long-time visitor through galleries, museums, and cultural spaces, I created Art Crush Blog to capture those moments of connection I have with art and culture: the spark, the pull, the unexpected emotional punch. I want to inspire others to go and visit some of these amazing museums and galleries in Australia and around the world. Here, you’ll find personal reflections, reviews, behind-the-scenes insights, and stories from gallery visits, road trips, public programs, and cultural experiences from all corners of the globe that I’ve been lucky enough to visit. Some posts are deep dives. Others are quick sparks. But all are written with genuine curiosity and a desire to connect art with people and places.

Follow the link below and transport yourself to famous and iconic cultural spaces in Australia and around the world.

ART CRUSH – when art lingers on long

Artistic & Cultural Public Programs

Moving deeper into the cultural sector, since 2021, I have enjoyed working closely with acclaimed Australian artist and designer Jordan Gogos, (artist residency at the Powerhouse Museum), providing ongoing mentorship and strategic counselling with marketing and cultural public engagements.

I’ve been luckly enough to observe Jordan’s creative process up close, supporting his many cross-sector brand partnerships, curatorial collaborations with cultural icons such as Akira Isogawa, Jenny Kee, and Linda Jackson. I’ve gained firsthand insight into curatorial process, artist-led programming, and the ecosystem of contemporary art institutions, which includes:

• art studio visits at the Powerhouse Museum during exhibition and event pre and post production
• art and fashion major event attendance e.g. Australian Fashion Week at Carriage Works and Powerhouse Museum in Sydney; and a Haute Couture Show in Athens Greece – an event that showcased creative wearables influenced by Jordan’s Greek Familiy Heritage and Legacy of Art & Culture from past and present relatives
• design exhibition at the Hazelhurst Art Gallery & Museum promoting the Haute Couture Collection
• art exhibitions across numerous galleries in Sydney, and Melbourne
• meetings with leading Australia Art Curators from the National Art Gallery of Caberra
• particpated in community art lab workshops
• back stage meetings with iconic Australia artists and designers in partnership with Jordan Gogos
• fashion and furniture design pop up stores a nd co-branded projects
• wall art installation exhibitions and much more.

This experience over the last 5 years has deepened my understanding of artist-led practice and cultural public program engagement – bringing strong alignment to future work that supports creative collaboration, and community access.

Testimonial

“Gina’s support and mentorship have been influential in shaping my growth as a multidisciplinary artist. Her strategic advice, creative direction, and extensive understanding of marketing and audience engagement have helped guide my collaborations with institutions like the Powerhouse Museum, National Gallery of Australia Canberra, and Bendigo Art Gallery. She brings a rare combination of creative vision and practical insight – that continues to influence my creative journey” – Jordan Gogos

Art and Decore Online Shop: houseofleon.com.au

Founded and managed a boutique online art and décor Shopify business, curating and marketing over 50 products whilst overseeing all creative, marketing, operational, and commercial functions as Director/ Founder.

Developed and executed full-stack marketing and digital strategies across brand identity, website design, SEO, social media (META Suite), and Google Business Suite, driving consistent traffic and audience growth.

Delivered an end-to-end e-commerce solution integrating CRM systems, UX optimisation, and content creation to provide a seamless customer experience.

Highlights:

• Built and managed a fully operational e-commerce business from scratch, overseeing all content, creative, digital, and operational functions, achieving a 95% on-time fulfilment rate and strong early customer acquisition through organic social growth.
• Designed and launched a Shopify website with responsive UX and streamlined checkout, Leveraged CRM, CMS analytics and SEO optimisation to increase conversion and engagement rates by 25%, reducing cart abandonment.
• Developed a cohesive brand identity and visual suite including logo, tone of voice which drove visitation up dramatically and positioned the brand as a trusted local boutique label.
• Implemented data-driven improvements via analytics and CRM integration, enhancing customer experience and acquisition, maintaining a 98% customer satisfaction rate based on service feedback and regular visit data patterns and comments.

Social Media Product Promotion

Website Design

Product Curation